SEO Case Study: Confidential Ecommerce Retailer
Organic discovery grew. Sales followed.
An established Shopify retailer needed to reach new shoppers beyond brand searches, improve discovery, and connect organic growth to measurable sales behavior.
See the work and results01 / The challenge
Search had to introduce the products to new shoppers.
Existing visibility primarily served people who already knew the brand. Search needed to introduce the products to shoppers who were still comparing options.
See how the work was connected02 / The work
Code, content, and measurement became one program.
Enok improved technical SEO, structured data, search targeting, category clarity, and ecommerce reporting. The work connected search discovery to the paths customers used before a purchase.
See the measured outcomes- 01Clarify
Align categories and products with the searches customers use.
- 02Repair
Resolve technical and structured-data barriers to discovery.
- 03Measure
Connect search behavior to store visits and completed actions.
03 / The result
Discovery expanded beyond the brand name.
The strongest gains came from searches that introduced the retailer to people who were not already looking for the company.
Plan your next move- Window
- Jul 12, 2025 to Jul 11, 2026
- Comparison
- Prior-year period
- Sources
- Search Console, Google Analytics
- Refreshed
- Jul 13, 2026
- +92.8%organic search impressions
- 542.1K in the measured window
- +309.5%organic search clicks
- 12.7K in the measured window
- +275.2%non-brand clicks
- 1.8K discovery clicks
- +3.1positions better
- non-brand average position improved to 9.3
Your next step
Find the visibility opportunity in your store.
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